By Michael Fried

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James Allen, one of our favorite vendors, is running a Glow for Glory challenge and offering participants the opportunity to win a $10,000 engagement ring! In addition you will receive a discount code just for participating. For more info and to participate click here
Blue Nile, one of our favorite vendors, is one of our favorite vendors and they have generously offered our readers an exclusive one-time use coupon. (Click Here to save $100 off orders of $1000 or more)

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Bottom Line Recommendation

24K gold is the purest type of gold available. Unlike 10K, 14K and 18K gold, which are all made from an alloy of gold and other metals, 24K gold is made of 100% pure gold. This gives it a rich, bright and powerful color that immediately attracts the eye.

While 24K gold is extremely valuable, it isn’t widely used for engagement rings. Because gold is such a soft metal, 24K gold bends and scratches easily, making it an impractical metal for a ring that you or your fiancé-to-be will wear daily.

Most engagement rings are made from 14K gold, which offers a good combination of purity and durability. If you’re looking for the purest gold that’s still practical for everyday use, you can also consider an 18K gold engagement ring.

Good settings include this timeless 18K yellow gold solitaire engagement ring or this gorgeous 18K white gold French cut pavé diamond engagement ring. These settings are both made from 18K gold, making them as pure as possible without being too easy to scratch. 

Are you looking to sell your gold? This article is geared towards helping people looking to purchase jewelry. If you are looking to sell your gold, feel free to hop on over to our Selling Your Jewelry page. If you are looking to sell your diamond engagement ring, we have a specific article for Selling Your Diamond Ring

Gold Pricing Calculator

Weight of Gold (grams)


This is the current wholesale price of gold. When selling gold you receive a percentage of the price. We recommend asking Abe Mor for a quote as they have consistently offered the highest percentage to our readers.

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For personalized advice, feel free to contact our experts. We can help you choose the right type of gold and the perfect diamond or gemstone for your engagement ring and other jewelry. 

This unique engagement ring in 14K white and yellow gold is true elegance.

What is 24K Gold?

When it comes to engagement rings and other fine jewelry, gold is almost always the material of choice. 

Gold comes in a variety of purity levels. These levels are categorized using the karat system — a system that measures the purity of gold used to produce jewelry based on the total gold content per 24 parts. 

The most common type of gold used in jewelry is 14K gold, which contains 14 parts of pure gold per 24 parts. The remaining 10 parts consist of alloy meals, such as silver, nickel, palladium and copper. 

18K gold, as you might expect, contains 18 parts pure gold. Like 14K gold, the remaining parts are made up of a combination of different metals. Other types of gold commonly used for rings and other jewelry include 10K gold, which is the least pure gold sold in the United States. 

These types of gold are often alloyed with additional metals to affect their appearance, creating colors such as white gold, yellow gold and rose gold.

24K gold is pure, non-alloyed gold. This type of gold only contains gold, without any silver, zinc, nickel, palladium, copper or other metals. It’s the purest type of gold available, with all 24 out of 24 parts consisting solely of gold. 

Compared to 10K, 14K and 18K gold, 24K gold has a bright, rich orange-yellow color that looks quite different to the gold most people are accustomed to seeing. 

Because pure 24K gold isn’t alloyed with other metals, it’s a soft metal that can bend, warp and scratch easily. Because of this, it generally isn’t used for engagement rings, wedding bands or other gold jewelry. 

Instead, 24K gold is often used for decorative wedding jewelry, particularly in countries such as China, Vietnam, Singapore and Thailand. It’s also the preferred form of gold for investors, who often purchase 24K gold as bars, bullion and coins. 


24K gold is 99.99% pure, meaning it contains no alloyed metals. There is no higher level of gold purity than 24K. In comparison, 18K gold is made up of 75% pure gold, while 14K and 10K gold contain 58.3% and 41.7% pure gold, respectively. 

The extremely high purity level of 24K gold gives it different characteristics from the 14 and 18K gold that’s commonly used in jewelry. 


Unlike 10K, 14K and 18K gold, which come in a wide range of colors, all 24K gold has the same bright, eye-catching orange-yellow appearance. 

This is because 24K gold doesn’t contain any additional metals. White gold is made by alloying pure gold with metals such as silver, zinc and palladium, Rose gold is made from a mix of gold, silver and copper.

Because these metals can’t be alloyed with 24K gold without reducing its purity level, there’s no such thing as 24K white gold or rose gold. 

    Engagement Ring Inspiration (Click a Ring for More Information)

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Price of 24K Gold

24K gold is the most expensive type of gold. Its price can vary based on a wide range of market factors. At the time of publishing this guide, pure 24K gold was selling for approximately $1,528 per ounce. You can view more about selling gold and its prices here.

Because 24K gold isn’t widely used for engagement rings, wedding bands and other jewelry, it’s hard to directly compare its price to 14K and 18K gold. Online jewelry vendors such as Blue Nile and James Allen do not offer 24K gold as a choice of metal for their settings. 

When is 24K Gold the Right Choice? 

If you’re interested in gold as an investment, or if you’re looking specifically for 24K jewelry for a wedding party or traditional wedding gift, then 24K gold is typically the right choice. 

However, for engagement rings, wedding bands, earrings, wristwatches and other jewelry, 24K gold isn’t a good option. Although it’s extremely pure, it’s far too soft and easy to scratch for it to be a practical choice of metal for jewelry that you or your fiancé-to-be will wear often.

If you’re looking for the purest gold that’s still practical for an engagement ring, wedding band or other jewelry, we recommend choosing 18K gold. With a 75% gold content, it offers a rich, warm appearance while still providing an acceptable level of scratch resistance and durability.

For example, this stunning Petite pavé diamond ring in 18K white gold offers a high level of purity at a more affordable price than 24K jewelry. This 18K yellow gold solitaire setting is also a stunning ring that offers the warmth of gold without the durability issues of 24K gold. 

If you’re on a strict budget or you care more about durability than purity, 14K gold is also a good option. Settings such as this stunning yellow gold pavé engagement ring or this white gold halo ring both look beautiful while offering excellent durability and value for money. 

Finally, if you’d like personalized help choosing the right engagement ring or any other piece of fine jewelry, feel free to contact our experts. We can help you find the ideal setting, diamond or other gemstone based or your needs and budget. 


Mike learned the diamond business from the ground-up at Leo Schachter Diamonds - one of the worlds top diamond manufacturers. He has been recognized as a diamond industry expert by Time, PeopleMoney, The Daily Mirror, NerdWallet, The Times Herald, Yahoo Finance Australia, The Art of Charm, The Washington Diplomat, The Next Web, and more.

James Allen JamesJames Allen is the leader in online diamond sales. Their imaging technology is the same as inspecting a diamond with a jewelers loupe. They have the largest exclusive loose diamond inventory online and fantastic prices. They also have the nicest collection of lab created diamonds online. Save 10% off select Lab Grown Diamonds

What we love about them:

  • No questions asked returns within 30 days of shipment. James Allen will send you a paid shipping label to return the ring.
  • Lifetime Warranty
  • Free International Shipping
  • Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
  • Provide insurance appraisals
  • One free resizing within 60 days of purchase
  • Free ring inscriptions
  • Best-in-class high quality imagery of all diamonds in stock
  • 24/7 Customer Service
  • Best-in-class packaging



Blue Nile BlueBlue Nile is the largest and most well known internet jewelry seller. They have a very large exclusive online inventory. Their high quality images are catching up to James Allens and their prices are amazing. Blue Nile have generously offered our readers an exclusive one-time use coupon. (Click Here to save $100 off orders of $1000 or more)

What we love about them:

  • No questions asked returns within 30 days of shipment. Blue Nile will send you a paid shipping label to return the ring.
  • Lifetime Warranty
  • Free Shipping
  • Free prong tightening, repolishing, rhodium plating and cleaning every 6 months
  • Provide insurance appraisal
  • One free resizing within the first year of purchase
  • High quality images of about half of their diamonds
  • 24/7 Customer Service
  • 100% credit towards future upgrades (must be at least double in value)
  • Best in class fulfillment



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